Gerta Rozan's "Strip Picket"

November 1940
Oak in August News

Actress vows to "take it off" until role is reinstated!

Gerta Rozan

George Glass: I cooked up a stunt, just for the hell of it, that I called a "striptease picket." A girl in the picture [So Ends Our Night] named Gerta Rozan, an extremely well-stacked young lady, ostensibly protested too much cutting of her part. She claimed that it was her first motion picture and that all the cutting was unfair to her cinematic debut. Her protest was unique. She began to picket the studio after announcing to the press that she would remove an article of clothing each day until she was parading up and down Lankershim Boulevard in front of the studio with nothing more than skin between her and the cops. This went on for four days, and she was down to black panties and bra (having rehearsed the whole routine in her apartment to achieve maximum effect) and creating the biggest traffic jam ever seen in those parts.

At this point I needed somebody to rush out of the Lowe-Lewin offices, overcoat in hand to be flung around Miss Rozan as she reached for her bra, then carry her inside for a peace confab. I prevailed upon Stanley [Kramer] to do the chore. He waited, red-faced and self-conscious, next to the door. I crouched behind the semiopen door hollering hoarsely to miss Rozan, "Take it off, take it off!" She was beginning to chicken out, but at last she reached behind her back, and as the bra began to peel away from from her adequate white bazoom, out rushed Mr. Kramer with the coat, right on cue, while cameras popped for the edification of millions. Such front-page publicity never before resulted from any movie stunt.

from A Special Kind of Magic by Roy Newquist


Matthew Coniam: The all-time classic in this regard must be the ‘strip picket’ affair, which unfolded before a rapt Hollywood in November of 1940. On the afternoon of November 25, a little-known actress called Gerta Rozan, who had been hired to appear in one scene of a Loew epic called So Ends Our Night and had supposedly discovered at a preview the weekend before that her scene had been cut, startled passers-by outside the office of Loew and his then-partner Albert Lewin by calmly removing her blouse. She returned the following day, before a loitering crowd and several lanes of stalled traffic, and removed her skirt. “Today, her slip is scheduled to go,” hyperventilated the Victoria Advocate on the 27th. A placard that she carried with her read: “DON’T SEE ‘SO ENDS OUR NIGHT’ – LOEW-LEWIN UNFAIR TO GERTA ROZAN.” “She intends to remove an extra layer of clothing every day until her part is restored,” explained Frederick Othman, with great beads of perspiration forming on his forehead and dripping on to his notepad, in the Milwaukee Journal. “And if this doesn’t take my face off the cutting room floor then I’ll just take off some more tomorrow,” added Rozan (in “her flimsiest chiffon brassiere and laciest panties”). Quite coincidentally, of course, “it was the sexiest love scene in the picture.” What were the odds! Loew carefully fanned the flames, somehow keeping a straight face as he complained she was “heaping ridicule upon the producers of a serious and profound motion picture.” On the third day, supposedly unable to take any more provocation (“We’re not getting our work done,” Loew complained to the credulous pencil-chewers), Loew and Lewin put a coat over her and took her inside, promising to either restore the scene or give her a part in their next picture, or both. For three days, Loew had achieved saturation coverage, got the name of his forthcoming film seen in every paper, and spread the word that it would now include for certain a hot love scene featuring a girl the nation had just seen parading up and down in her underwear. A pretty girl holding a banner saying ‘See So Ends Our Night’ might have secured a little coverage on a slow news day. Loew had the banner say ‘Don’t see So Ends Our Night’ - and owned the papers for three days running.

from The Annotated Marx Brothers


Hedda Hopper: George Glass was responsible for the topper in girl stunts. "So Ends Our Night"—which started Glenn Ford zooming—needed a shot in the arm. One of the bits was played by a pretty Viennese named Gerta Rozan, whose only sequence was being heavily cut. Each day she'd picket, carrying a placard—"YOU KEEP SNIPPING AND I'LL KEEP STRIPPING"—with the name of the picture in letters a foot high. Each day she'd remove another article of clothing. By the fourth day she was down to her slip, and plastered over every front page in town. By the fifth day, even George got scared. He dashed out, threw a coat over her black bra and panties, and dragged her inside. For conspicuous gallantry in action, they gave her a part in "Moon and Sixpence," but her strip-tease proved the climax of her career.

Modern Screen, July 1945

Gerta Rozan

Strip-Picket Triumphs in Strike for "Girl's Rights"

Frederick C. Othman: Gerta Rozan, the strip-picket, kept on her clothes today, victorious by virtue of a black lace brassiere and lace panties to match, over two movie producers who thought they could take it—but couldn't.

The blond and curvaceous Miss Rozan picketed the Lowe-Lewin production offices in Universal City for three days in a one-girl, progressive stripping strike against their having cut the section in which she had acted out of a motion picture.

"My scene was the best in their picture," she reported last Monday when she stripped to her skirt and chemise in front of the offices of David Lowe and Albert Lewin, the producers.

"I was the girl who lived for love and I proved it to Fredric March," she added Tuesday, removing her skirt to march in her pink slip.

"I gave my everything to that picture, and they cut me out," she said yesterday shedding her slip to picket in brassiere and panties of black chiffon.

This occurred on one of California's sunniest days, on one of California's busiest streets. Motorists stopped for a good look—and kept on looking. The resultant traffic jam was enough to give Universal City police the jitters. They were used to semi-naked blondes, but they couldn't handle the goggle-eyed automobilists.

Miss Rozan ignored the hullabaloo. In one hand she carried a purse. In the other she held a banner which said "Don't See 'So Ends Our Night.' It is unfair to Gerta Rozan."

Continued on page 2.


November 1940
Oak In August News

Scoffers, who couldn't keep their eyes off the most spectacular picket in the spectacular history of Hollywood labor strikes, accused her of practicing a little back-handed press-agentry. Tears came to the big blue eyes of Miss Rozan, who smoothed down her panties and said she was fighting for a girl's rights.

"It was the first big part I ever had in a picture—and blooey. They didn't ruin me, they threw me away. That is no way to treat a girl."

"Hooray," cried the crowds.

With this, producers Leow and Lewin came out, threw an overcoat around her shoulders, and rushed her inside.

The producers said they'd try to restore Gerta's lost scene, but failing that would cast her in their next picture.

"So—okay," said Gerta, putting on her clothes, "but if you don't keep your word I'll take up where I left off—and gentlemen, you know where that was."

United Press, Nov. 28, 1940


Paul Harrison: Even though her avidly photographed, traffic-stopping “stripdown" strike was a publicity stunt arranged to plug a motion picture, this Gerta Rozan is just the gal who’d do something like that in any justifiable situation. After all, she once laughed in the face of Adolf Hitler.

Miss Rozan has spunk. And a sense of humor. She also has what it takes to fill cut a set of black silk scanties and pose in ’em while picketing the offices of David Loew and Albert Lewin.

The idea behind this startling behavior was that her small but dramatic part in "So Ends the Night" had been cut out of the picture to shorten it. The Viennese actress is supposed to have announced she would picket the office with a sign.

Each day she would remove an article of clothing. She would keep right on undressing until— (1) the police interfered, (2) she froze or caught pneumonia, or (3) the producers relented and agreed to leave her in the picture.

REPEAT SHOWING FOR CAMERAMEN

On the third day, having got down to her slip. Miss Rozan shouldered her sign and took a few warm-up turns. Finally, at a signal from the press agents, she put down the sign and peeled off her slip. Production Assistant Stanley Kramer, who had been poised nervously just inside the door, rushed out, tossed a top-coat around her, and led her into the building.

Protesting howls came from the photographers, who hadn’t made nearly enough pictures. So the whole stunt was repeated.

I followed her into the office then and was a witness at her conference with the Messrs. Lewin and Loew. They played it straight. The actress said her role was important to her career, and that the executives had assured her the part had been admirably played. Mr. Lewin said that was true, but they were geing to have to chop out a lot because the film was about three hours long.

She insisted. He hedged. She threatened to resume her picketing. And he capitulated. At least part of her footage will be retained— if, indeed, it ever was cut.

THAT FUNNY CHAPLIN IMITATOR

When Miss Rozan had dressed and was ready to chat, I was able to notice that her eyes are large and blue, that her generous mouth is made for smiling, but that her face can register a lot of emotion. I guess she’s a pretty good actress. So determined was she to be one that she ran away from home at 14 and threatened suicide if her parents didn't call off the police who had been asked to send her back.

So she was allowed to claim being 18 and to play with stock companies in Germany and Austria. She progressed to prominent roles in the Berlin theater.

One day in the dining room of a large Berlin hotel, Miss Rozan spotted a little man who she assumed was a Chaplin imitator. His nervous motions and the way his tiny mustache wiggled made her giggle. When he turned and glowered, she whooped aloud at his comic fury. About that time, a couple of men approached his table, saluted and said. "Heil Hitler!" This was shortly before he came into power.

Some time later she defied the orders of a couple of Storm Troopers by going into a Jewish shop, though she didn’t want to buy anything. Emerging, she was reprimanded by a whole group of brown shirts who had gathered. So she took that opportunity to give 'em a dressing down in front of a curiously silent crowd. Said they made her almost ashamed of being an Aryan.

An officer said she'd be punished for such talk and would get into newsreels as a betrayer of Nazi ideals. “That's fine!" she snapped. "I've always wanted to be in pictures."

syndicated column, Dec. 7, 1940

Gerta Rozan

Harold Heffernan: George Glass, a former press agent and now a partner with Stanley Kramer in that film-producing company, created a panic one day by having one of his clients, a Miss Gerta Rozan, do a stripping act in the middle of a busy thoroughfare in front of Universal-International studio. Miss Rozan did this as a sign of protest at finding her part in a movie gradually being eliminated. She carried a banner reading: "You stop cutting and I'll stop stripping." It made nation-wide reading and art, but Miss Rozan was nevertheless cut from the picture and hasn't been heard from since.

The Bell Syndicate, Oct. 27, 1952

Gerta Rozan

Stripper Versus Cutter

A new high or low in Hollywood publicity was generated recently when blond Gerta Rozan, Viennese dancer who had worked before the cameras of "Flotsam," now retitled "So Ends Our Night," waged a strip-tease picket in front of the offices of the picture's producers, David Loew and Albert Lewin. The object: A protest to reinstate her part in the finished film which had been lost on the cutting-room floor. Miss Rozan spent her first day parading in her slip: the second day brought her down to panties and brassiere until the producers interceded and covered her with a blanket. Anyway, it was a swell publicity stunt for "So Ends Our Night."

Movie and Radio Guide, Dec. 14-20, 1940


Because blonde Gerta Rozan’s first good film part was eliminated in the cutting room, Austrian Actress Rozan confused Universal City traffic by patrolling the studio pavement in a strip-picket protest. By the third day, when she had got down to black satin brassière and panties, the producers summoned Miss Rozan to inform her that if she would cease they would try to fit her face back in the film. Hollywood verdict: best all-round publicity stunt of the season.

Time, Dec. 9, 1940

Gerta Rozan



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